Editorial Policy

Guilder Funding is a small-business financing referral service. We are not a publication, a comparison shop, or a ranked-product directory. This page documents the standards we hold ourselves to and what we will not do, even when a partner asks us to.

1. What we do

Visitors complete one intake form on this site. Based on their answers (monthly revenue, time in business, credit profile range, recent funding decline, financing amount, and use of funds), we route them to one funding partner whose acceptance criteria best fit. We do not blast information across a network of lenders. We do not display a list of competing offers for the visitor to pick from. Each lead goes to one place.

2. Conflict of interest

Guilder Funding has a commercial relationship with the partners listed in our Advertising Policy. We may receive a referral fee when a partner accepts a lead we have sent them. This is the only way the site makes money.

The routing logic that determines which partner receives any given lead is based on the visitor's answers, not on which partner pays the most. A partner with a higher payout does not receive leads they would not otherwise qualify for.

3. How we choose partners

A partner is added to Guilder Funding only after we have reviewed their licensing, BBB record, regulatory history (FTC, CFPB, state AG actions), customer complaint patterns, and the actual terms they offer leads we refer.

A partner stays on the site as long as:

• They accept the leads we send at a reasonable rate
• Their reputation with regulators and the BBB remains in good standing
• Their published terms match what their funding specialists actually offer leads we have referred
• Their customer-service handling of our leads remains acceptable

If any of those conditions change, we remove the partner. We do not retain partners we would not feel comfortable referring a friend or family member to.

4. Authorship and use of AI

The copy on Guilder Funding is written by us, by hand, and reviewed before it goes live. We use AI tools for support tasks (research, fact-checking against primary sources, copy-editing for clarity), but we do not publish AI-generated content as the primary voice of the site, and we do not present AI as a human author.

Where we cite a statistic or external claim, we link to the source. Where we cite a survey or proprietary data, we identify the source and methodology. We do not present anecdotes as data.

5. Corrections

If you believe something on Guilder Funding is factually wrong, email hello@guilderfunding.com with the URL and the specific claim you believe is incorrect. We respond within five business days. When we issue a correction, we update the affected page and date the correction at the bottom.

6. What we will not do

These are deliberate constraints, not aspirational language:

• No specific savings or interest-rate guarantees. We do not promise visitors that they will receive a specific rate, save a specific amount, or qualify for any specific program. Approval and terms are determined by the partner's underwriting after they have spoken with the visitor.
• No specific credit-score promises. We do not promise that any program will raise or only briefly lower the visitor's credit score by a specific number of points.
• No government-affiliation implications. We do not represent Guilder Funding, our partners, or any program as a "government program" or imply federal sponsorship where none exists.
• No fabricated testimonials. If a quoted testimonial appears on the site, it is from a real customer who consented to publication.
• No celebrity-impersonation creative. We do not use AI-generated or unauthorized celebrity endorsements anywhere on the site or in our advertising.
• No incentivized lead generation. We do not offer cashback, gift cards, or other incentives for completing the intake form.
• No reselling of contact information. Each visitor's information is sent to exactly one partner. We do not sell visitor data to lead-broker aggregators.

7. Contact

Corrections, content questions, or general feedback: hello@guilderfunding.com.